Antoine Monot Jr. thanks Saturn for „Tech-Nick“
Antoine Monot Jr, known as „Tech-Nick“ from Saturn, is „grateful“ for his advertising role. „The popularity gives me many freedoms“, said the German-Swiss actor („Absolute Giganten“, „Ein Fall für zwei“) to the ̶
He doesn't care whether popularity comes from a „Tatort“ role, advertising or hosting a show. „I believe we actors can consider ourselves lucky if we have one thing for which people notice us.“ Today in Germany, you only become popular through
Since 2013, the 40-year-old actor has been advertising for the electronics retail chain Saturn. Campaign motto (agencies: Redblue Marketing, Serviceplan Hamburg): „Tech questions? Ask Tech-Nick“. Initially, Monot Jr. advertised silently, but now he can also chat online. And flirt.
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The role suits Monot, as the 40-year-old is himself an enthusiastic tech fan, as he reveals to the „Süddeutsche“. And: „We're lucky that we always get to tell funny stories with the Tech-Nick character. That, in my opinion, is what makes this figure so successful
The real success for Saturn, however, is the brand constant that the company can maintain through Tech-Nick. For years, the spots have been successful and the moving images can be excellently scaled across digital media. After years of experimentation, a breakthrough for Saturn.
Exactly what Mediamarkt is still missing.
Sources: W&V, Süddeutsche, Saturn Hansa