Beautiful IKEA campaign from England
IKEA has always shown a beautiful instinct for how to emotionally engage their target audience. Particularly beautiful is the campaign from England for the beds theme. The spot itself is the
"The wonderful everyday" – that's the claim of the British IKEA campaign. Trade magazine "Campaign" crowned it campaign of the year 2014, because the spots created by Mother agency are also wonderful
Life-Feeling
The spot promotes the furniture manufacturer's wardrobes as the perfect storage for favorite clothing, bringing order to everyday life. Mother brings T-shirts to life, letting them move like a