Always beautiful to see! Back to start.

A really beautiful animated short film was conceived by filmmaker Johnny Kelly for the US fast food chain Chipotle Mexican Grill The smart animation takes an anti-factory farming stance, advocates for the use of local resources and aims to show what a beautiful life the pigs, cows and chickens at Chipotle have

With the musical accompaniment of country legend Willie Hugh Nelson and his acoustic version of the Coldplay classic 'The Scientist', Chipotle actually conveys a thoughtful atmosphere

Life-Feeling

For me, a coherent overall picture. Even if – similar to McDonald's – you never really know how true the advertising messages actually are. Just recently, the 'Wiesenhof scandal'

Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20

Production Company: Nexus
Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard, Chris O'Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem

3D Previs Lead: Mark Davies
3D Previs Modelling: Wayne Kresil

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic