Back to Start
Always beautiful to see! Back to start.
A really beautiful animated short film was conceived by filmmaker Johnny Kelly for the US fast food chain Chipotle Mexican Grill The smart animation takes an anti-factory farming stance, advocates for the use of local resources and aims to show what a beautiful life the pigs, cows and chickens at Chipotle have
With the musical accompaniment of country legend Willie Hugh Nelson and his acoustic version of the Coldplay classic 'The Scientist', Chipotle actually conveys a thoughtful atmosphere
Life-
Feeling
For me, a coherent overall picture. Even if – similar to McDonald's – you never really know how true the advertising messages actually are. Just recently, the 'Wiesenhof scandal'
Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20
Production Company: Nexus
Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard, Chris O'Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
3D Previs Lead: Mark Davies
3D Previs Modelling: Wayne Kresil
Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic
Bööööse, bööse Werbung
Advertising reflects our society. So by analyzing advertising motifs from past decades, we can get a sense of the time and life and while looking at individual
When it comes to the role of women or discriminating advertising overall, there are still slip-ups today, but when you consider, based on the examples collected here, how the social
Embarrassing!
Mostly
Here, there is a deliberate attempt to create a mood at the expense of women by serving outdated clichés.
"I myself have to admit that I couldn't suppress a smile at one or another motif, which is not due to the content but to the sometimes witty creativity –
Kai Wulff, Owner
But thank God there is the German Advertising Council and countless associations against discriminating advertising, so that this kind of nasty advertising will soon no longer exist. (kw)
