{"id":55051,"date":"2014-10-23T09:04:07","date_gmt":"2014-10-23T07:04:07","guid":{"rendered":"https:\/\/www.kaiwulff.de\/?post_type=portfolio&#038;p=55051"},"modified":"2016-10-23T09:27:09","modified_gmt":"2016-10-23T07:27:09","slug":"kunden-event-mit-mini-die-rallye","status":"publish","type":"portfolio","link":"https:\/\/www.kaiwulff.de\/en\/portfolio\/kunden-event-mit-mini-die-rallye\/","title":{"rendered":"Kunden-Event mit MINI &#8211; die Rallye"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-rgdb-bg row-container\" id=\"row-unique-0\"><div class=\"row no-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell double-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_tablet align_center_mobile column_child col-lg-12 col-md-100 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 80%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-55051-1\" width=\"640\" height=\"360\" poster=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_1.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mini_rallye_cortal_consors.mp4?_=1\"><a href=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mini_rallye_cortal_consors.mp4\">https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mini_rallye_cortal_consors.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-cog2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Kundenbindungs-Strategie<\/h3><\/div><p>Entwicklung der Kundenbindungsstrategie bei Cortal Consors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-mobile2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Umsetzung der Aktion \"Cortal Consors MINI Leasing\"<\/h3><\/div><p>TV, Print, Online<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 36.4%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-55053\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_4.jpg\" width=\"1722\" height=\"626\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_4.jpg 1722w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_4-600x218.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_4-300x109.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_4-768x279.jpg 768w\" sizes=\"(max-width: 1722px) 100vw, 1722px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"85\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">380 gebrandete MINIs<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"77\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">600K Mediawert<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"87\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Top Fangemeinde<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 33.7%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-55054\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_3.jpg\" width=\"1722\" height=\"580\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_3.jpg 1722w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_3-600x202.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_3-300x101.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_mini_rallye_3-768x259.jpg 768w\" sizes=\"(max-width: 1722px) 100vw, 1722px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_progress_bar wpb_content_element\" ><div class=\"vc_progress_label\" >Kundenbindung<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">90<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"90\" data-value=\"90\" ><\/span><\/div><div class=\"vc_progress_label\" >Upselling<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">30<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"30\" data-value=\"30\" ><\/span><\/div><div class=\"vc_progress_label\" >Cross-Selling<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">76<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"76\" data-value=\"76\" ><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die MINI Rallye mit 100ten MINI-Fahrern, die von Cortal Consors MINIs geleast haben, war der H\u00f6hepunkt der ersten Charge der Cortal Consors MINI Leasing Cooperation.<\/p>\n<h1>Cortal Consors MINI Coop<\/h1>\n<p>Diese Aktion mit MINI und Cortal Consors wurde mit dem deutschen Marketing-Preis ausgezeichnet. Wir waren die ersten in Deutschland, die gebrandete Autos als g\u00fcnstiges Leasing Angebot den Kunden von Cortal Consors angeboten hatten. Das Ganze war eingebettet in umfangreiche Kundenbindungs-Ma\u00dfnahmen. So gab es beispielsweise eine Rallye \u00fcber die Alpen nach Meran, bei der \u00fcber 100 Kunden mit ihren Cortal Consors Minis teilnahmen. Die Aktion ist heute noch eine der tragenden S\u00e4ulen der Image-Steuerung des Unternehmens.<\/p>\n<p>Mittlere Weile sind einige hundert Mini mit dem Design auf Deutschlands Strassen unterwegs. Die Nachfrage ist derart ungebrochen, dass sich bei Start einer neuen Tranche tausende Kunden um einen MINI bewerben. Aber es gibt auch viele Nachahmer. Easy Credit, Red Bull, Lucky Strike sind nur einige Beispiele.<\/p>","protected":false},"author":1,"featured_media":55056,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[63,143],"class_list":["post-55051","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-loyalty"],"_links":{"self":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/comments?post=55051"}],"version-history":[{"count":3,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55051\/revisions"}],"predecessor-version":[{"id":55059,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55051\/revisions\/55059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media\/55056"}],"wp:attachment":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media?parent=55051"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=55051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}