{"id":55034,"date":"2012-10-22T18:09:40","date_gmt":"2012-10-22T16:09:40","guid":{"rendered":"https:\/\/www.kaiwulff.de\/?post_type=portfolio&#038;p=55034"},"modified":"2016-10-23T09:27:40","modified_gmt":"2016-10-23T07:27:40","slug":"kampagne-wie-macht-es-das-nur","status":"publish","type":"portfolio","link":"https:\/\/www.kaiwulff.de\/en\/portfolio\/kampagne-wie-macht-es-das-nur\/","title":{"rendered":"Kampagne &#8222;Wie macht es das nur?&#8220;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-rgdb-bg row-container\" id=\"row-unique-0\"><div class=\"row no-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell double-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_tablet align_center_mobile column_child col-lg-12 col-md-100 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 75%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-55034-1\" width=\"640\" height=\"360\" poster=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/knoellchen.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_kampagne_knoellchen_politesse.mp4?_=1\"><a href=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_kampagne_knoellchen_politesse.mp4\">https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_kampagne_knoellchen_politesse.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-cog2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Strategie-Entwicklung<\/h3><\/div><p>Entwicklung der Wachstumsstrategie als CMO bei Cortal Consors<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-mobile2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Umsetzung als Kampagne<\/h3><\/div><p>TV, Print, Online<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 39.9%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-55040\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_2.jpg\" width=\"1554\" height=\"620\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_2.jpg 1554w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_2-600x239.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_2-300x120.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_2-768x306.jpg 768w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"85\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">143 K Neukunden<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"77\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">9 K neue Fans<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"87\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">76 Mio Assets<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 51.4%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-55041\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_3.jpg\" width=\"1720\" height=\"884\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_3.jpg 1720w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_3-600x308.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_3-300x154.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/cortal_consors_knoellchen_politesse_kampagne_3-768x395.jpg 768w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_progress_bar wpb_content_element\" ><div class=\"vc_progress_label\" >TV<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">90<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"90\" data-value=\"90\" ><\/span><\/div><div class=\"vc_progress_label\" >Print<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">30<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"30\" data-value=\"30\" ><\/span><\/div><div class=\"vc_progress_label\" >Digital<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">76<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"76\" data-value=\"76\" ><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ganz sch\u00f6n clever: Der Mann, der seinen Kleinwagen wieder und wieder ins Halteverbot man\u00f6vriert, um der \u00fcberraschten Politesse sch\u00f6ne Augen zu machen \u2013 die so sympathisch aussieht. Sie ahnen es, wir sind in einem Werbefilm. Und die Masche des Dauerfalschparkers klappt. Die Politesse l\u00e4chelt, schreibt, Scheibenwischer hoch, Kn\u00f6llchen drunter.<\/p>\n<p>Hat sie vielleicht sogar ihre Telefonnummer notiert? Der Falschparker \u2013 und jetzt kommen wir zum Kern der Sache \u2013 ist Kunde bei Cortal Consors, einer der erfolgreichsten Anlagebanken Europas. Ein Finanzdienstleister, der mehr ist als eine Bank im Internet.<\/p>\n<p>Die Kampagne \u201eWie macht er das nur\u201c entwickelte die Agentur Serviceplan f\u00fcr Cortal Consors. Es werden drei Geschichten erz\u00e4hlt, bei denen es jeweils um cleveres Umgehen mit Geld geht. Die Probanden haben anscheinend den Dreh raus, mehr aus ihrem Geld und auch aus Alltags-Situationen zu machen.<\/p>\n<p>1,1 Millionen Privatkunden in Deutschland, Frankreich, Belgien, Luxemburg, Italien und Spanien f\u00fchren \u00fcber www.cortalconsors.de ihre Konten, verwalten Aktien und Fonds. Einer dieser Kunden ist unser Falschparker. Wahrscheinlich hat er sich von den Finanzprofis von Cortal Consors beraten lassen. Und kann sich jetzt einiges leisten.<\/p>\n<h1>Multimediale Kampagne &#8222;Wie macht es das nur?<\/h1>\n<p>Schauplatz ist erneut einzigartig, die Dialoge der Protagonisten bestechen mit Charme und Witz und die Aussage ist klar: Cortal Consors bietet kompetente, unabh\u00e4ngige Beratung \u2013 per smartem Onlinetool oder pers\u00f6nlichem Expertengespr\u00e4ch.<br \/>\nDer TV-Spot ist ab Mai auf reichweitenstarken Sendern wie RTL, RTL2, Pro Sieben, Kabel 1, Sport 1, n-tv, N24 oder Sky zu sehen. Die Online-Spots werden auf der Website sowie in deren Social-Media-Kan\u00e4len und auf YouTube gezeigt. Eine breite Printkampagne in Focus Money, brandeins und dem SZ Magazin unterst\u00fctzt zus\u00e4tzlich die Aussage &#8222;Empowerment for financial independence&#8220;.<\/p>\n<p>Cortal Consors &#8222;Kn\u00f6llchen&#8220;<br \/>\nDirector: Dennis Gansel<br \/>\nProduction: e&#038;p commercial <\/p>","protected":false},"author":1,"featured_media":55035,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[63,64,68],"class_list":["post-55034","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-strategy","portfolio_category-campaigns"],"_links":{"self":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/comments?post=55034"}],"version-history":[{"count":3,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55034\/revisions"}],"predecessor-version":[{"id":55042,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55034\/revisions\/55042"}],"wp:attachment":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media?parent=55034"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=55034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}