{"id":55020,"date":"2014-10-22T17:00:34","date_gmt":"2014-10-22T15:00:34","guid":{"rendered":"https:\/\/www.kaiwulff.de\/?post_type=portfolio&#038;p=55020"},"modified":"2016-10-23T09:29:33","modified_gmt":"2016-10-23T07:29:33","slug":"die-zukunft-der-business-intelligence","status":"publish","type":"portfolio","link":"https:\/\/www.kaiwulff.de\/en\/portfolio\/die-zukunft-der-business-intelligence\/","title":{"rendered":"CRM BI Best practices"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-rgdb-bg row-container\" id=\"row-unique-0\"><div class=\"row double-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><iframe id=\"iframe_container\" src=\"https:\/\/prezi.com\/embed\/kqy_jg_dnosj\/?bgcolor=ffffff&amp;lock_to_path=1&amp;autoplay=0&amp;autohide_ctrls=0&amp;landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI0aTI5cGptcjM4eXZmSDl5eEVwazNXbVJnPT0&amp;landing_sign=jgotN3I_ea6AqhBAhYEeR7c4PT82jos6_sFJGZJVo64\" width=\"100%\" height=\"700px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-cog2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">BI\/CRM System Konzept<\/h3><\/div><p>Entwicklung eines Business Intelligence Systems zur Steigerung der Cross- und Upselling-Effizienz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-money fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Automatisierung<\/h3><\/div><p>Programmierung und Umsetzung des Systems, Automatisierung der Module, Analysen und Angebote.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-55027\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_b.jpg\" width=\"972\" height=\"473\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_b.jpg 972w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_b-600x292.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_b-300x146.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_b-768x374.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"55\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Senkung Anteil leerer Konten<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"34\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Cross-Selling Stufe I<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"68\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Cross Selling Stufe II<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 46.6%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-55028\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_c.jpg\" width=\"968\" height=\"451\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_c.jpg 968w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_c-600x280.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_c-300x140.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/bi_crm-kundenbindung-system_c-768x358.jpg 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_progress_bar wpb_content_element\" ><div class=\"vc_progress_label\" >Development<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">90<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"90\" data-value=\"90\" ><\/span><\/div><div class=\"vc_progress_label\" >Konzept<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">80<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"80\" data-value=\"80\" ><\/span><\/div><div class=\"vc_progress_label\" >Entwicklung<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">95<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"95\" data-value=\"95\" ><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BUSINESS INTELLIGENCE ist keine Frage von Daten-Mengen.<br \/>\nVielmehr das intelligente Umgehen damit. Auschlaggebend f\u00fcr erfolgreiches Business Intelligence ist das Verstehen und<br \/>\nDeuten des Kundenverhaltens aufgrund der Bahavior-Daten.<\/p>\n<h1>System Business Intelligence, Kampagnensteuerung und CRM<\/h1>\n<p> Das kluge Schlussfolgern und Ableiten von CRM-Strategien. Gemeinsam mit dem Lehrstuhl f\u00fcr Marketing der<br \/>\nLMU M\u00fcnchen, Prof. Anton Meyer und dem Systemhaus Simplefact aus N\u00fcrnberg haben wir die neuesten Forschungs-Erkenntnisse<br \/>\nund Techniken in unser Zukunfts-System einflie\u00dfen lassen und die perfekte Mechanik der Zukunft als Animation gebaut.<\/p>\n<p>Nutzen:<\/p>\n<p>    Kunden selektieren und gezielt ansprechen<br \/>\n    Hohe Responsequoten<br \/>\n    Steigerung des Umsatz pro Kunden<br \/>\n    Senkung der Churnrate<br \/>\n    Verl\u00e4ngerung des Customer Lifetime Cycles<br \/>\n    Effizienzsteigerung des Bestandskunden-Marketing<\/p>","protected":false},"author":1,"featured_media":55021,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[64,67,68,142],"class_list":["post-55020","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-strategy","portfolio_category-e-commerce","portfolio_category-campaigns","portfolio_category-bicrm"],"_links":{"self":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/comments?post=55020"}],"version-history":[{"count":7,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55020\/revisions"}],"predecessor-version":[{"id":55031,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/55020\/revisions\/55031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media\/55021"}],"wp:attachment":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media?parent=55020"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=55020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}