{"id":54911,"date":"2014-10-20T09:01:11","date_gmt":"2014-10-20T07:01:11","guid":{"rendered":"https:\/\/www.kaiwulff.de\/?post_type=portfolio&#038;p=54911"},"modified":"2016-10-27T17:51:28","modified_gmt":"2016-10-27T15:51:28","slug":"programm-promotions-kabel-1","status":"publish","type":"portfolio","link":"https:\/\/www.kaiwulff.de\/en\/portfolio\/programm-promotions-kabel-1\/","title":{"rendered":"Programm-Promotions Kabel 1"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-rgdb-bg row-container\" id=\"row-unique-0\"><div class=\"row double-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-right align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 62.5%;\"><\/div><a href=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-54921\" data-options=\"width:1915,height:1197,thumbnail: 'https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion-300x188.jpg'\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-54921\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion.jpg\" width=\"1915\" height=\"1197\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion.jpg 1915w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion-600x375.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion-300x188.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/der_pate_teil_1_promotion-768x480.jpg 768w\" sizes=\"(max-width: 1915px) 100vw, 1915px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-cog2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Strategie-Konzept<\/h3><\/div><p>Entwicklung eines Strategiekonzeptes zur Vermarktung der Programm-Teile &#8222;Die besten Filme aller Zeiten&#8220;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-heart3 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Promotion<\/h3><\/div><p>Entwicklung und Einf\u00fchrung Cooperations-Systematik zur Promotion einzelner Themen mit entsprechenden Partnerunternehmen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-54923\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/dvd_herr_der_ringe-1.jpg\" width=\"354\" height=\"492\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/dvd_herr_der_ringe-1.jpg 354w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/dvd_herr_der_ringe-1-216x300.jpg 216w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-54924\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/matrix_teil_1.jpg\" width=\"367\" height=\"497\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/matrix_teil_1.jpg 367w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/matrix_teil_1-222x300.jpg 222w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"85\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Bekanntheit der Aktion<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"89\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Steigerung Einschaltquote<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"68\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Steigerung Partner-Umsatz<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 64.1%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-54928\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/scarface_al_pacino.jpg\" width=\"1475\" height=\"945\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/scarface_al_pacino.jpg 1475w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/scarface_al_pacino-600x384.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/scarface_al_pacino-300x192.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/scarface_al_pacino-768x492.jpg 768w\" sizes=\"(max-width: 1475px) 100vw, 1475px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_progress_bar wpb_content_element\" ><div class=\"vc_progress_label\" >TV Promotion<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">56<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"56\" data-value=\"56\" ><\/span><\/div><div class=\"vc_progress_label\" >Partner-Promotion POS<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">50<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"50\" data-value=\"50\" ><\/span><\/div><div class=\"vc_progress_label\" >Overall Spendings<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">30<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"30\" data-value=\"30\" ><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sales Promotions f\u00fcr Kabel 1 \u201eBeste Filme alles Zeiten\u201c<\/p>\n<h1>TV-Promotions Kabel 1<\/h1>\n<p>Entwicklung von Sales-Promotions f\u00fcr Kabel1<\/p>\n<p>Bei TOP-Filmen von Kabel 1 hatten wir die Aufgabe, begleitende Ma\u00dfnahmen mit Partner zu lancieren, um den Sendetermin und das Thema zu forcieren.<br \/>\nSo wurde z.B. beim Special \u201cDer Pate\u201d gemeinsam mit einer bundesweiten Pizza-Liefer-Kette \u201cDie Mafia-Pizza\u201d inkl. eines Rayban Brillen-Vouchers vermarktet.<br \/>\nDurch diese Barter-Deals konnten wir regelm\u00e4\u00dfig die Zuschauerzahlen um 20% bis 30% steigern.<\/p>\n<p>Aufgaben:<\/p>\n<p>    Entwicklung von Cross-Promotion-Ideen<br \/>\n    Lancierung von Markenpartnerschaften<br \/>\n    Erarbeitung von gemeinsamen Absatz-Strategien<br \/>\n    Vorbereitung und Durchf\u00fchrungsbegleitung<\/p>","protected":false},"author":1,"featured_media":54915,"parent":0,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[66,68],"class_list":["post-54911","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-sales_promotions","portfolio_category-campaigns"],"_links":{"self":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/comments?post=54911"}],"version-history":[{"count":9,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54911\/revisions"}],"predecessor-version":[{"id":54930,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54911\/revisions\/54930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media\/54915"}],"wp:attachment":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media?parent=54911"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=54911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}