{"id":54854,"date":"2013-10-18T18:47:00","date_gmt":"2013-10-18T16:47:00","guid":{"rendered":"https:\/\/www.kaiwulff.de\/?post_type=portfolio&#038;p=54854"},"modified":"2022-05-19T19:42:47","modified_gmt":"2022-05-19T17:42:47","slug":"kampagne-mein-geld-meine-freiheit-mann","status":"publish","type":"portfolio","link":"https:\/\/www.kaiwulff.de\/en\/portfolio\/kampagne-mein-geld-meine-freiheit-mann\/","title":{"rendered":"Kampagne &#8222;Mein Geld &#8211; meine Freiheit&#8220;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-rgdb-bg row-container\" id=\"row-unique-0\"><div class=\"row no-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell double-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_tablet align_center_mobile column_child col-lg-12 col-md-100 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-54854-1\" width=\"640\" height=\"360\" poster=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_titel_film.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/Cortal-Consorsundefined-Mein-Geld.-Meine-Freiheit-Spot-2undefined2-360p.mp4?_=1\"><a href=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/Cortal-Consorsundefined-Mein-Geld.-Meine-Freiheit-Spot-2undefined2-360p.mp4\">https:\/\/www.kaiwulff.de\/wp-content\/uploads\/Cortal-Consorsundefined-Mein-Geld.-Meine-Freiheit-Spot-2undefined2-360p.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-cog2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Strategie-Entwicklung<\/h3><\/div><p>Entwicklung der Wachstumsstrategie als CMO der Consors Bank.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-mobile2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Umsetzung als multimediale Kampagne<\/h3><\/div><p>TV, Print, Online<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.6%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-54855\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_titel.jpg\" width=\"1716\" height=\"972\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_titel.jpg 1716w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_titel-600x340.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_titel-300x170.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_titel-768x435.jpg 768w\" sizes=\"(max-width: 1716px) 100vw, 1716px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"85\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">143 K Neukunden<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"77\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">9 K neue Fans<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"87\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">76 Mio Assets<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 46.9%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-54856\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_innen.jpg\" width=\"2101\" height=\"986\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_innen.jpg 2101w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_innen-600x282.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_innen-300x141.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/mann_innen-768x360.jpg 768w\" sizes=\"(max-width: 2101px) 100vw, 2101px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_progress_bar wpb_content_element\" ><div class=\"vc_progress_label\" >TV<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">90<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"90\" data-value=\"90\" ><\/span><\/div><div class=\"vc_progress_label\" >Print<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">30<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"30\" data-value=\"30\" ><\/span><\/div><div class=\"vc_progress_label\" >Digital<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">76<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"76\" data-value=\"76\" ><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Unser Ziel war es, eine Positionierung als Direktbank mit einem klar differenzierten Marken-Image und einer Kampagne, die den Anforderungen des Marktes gerecht wird, aufzustellen. Cortal Consors sollte die Bank sein, die am meisten mit \u201eProgressivit\u00e4t\u201c, \u201eZielorientierung\u201c, \u201eUnabh\u00e4ngigkeit\u201c und \u201eTransparenz\u201c assoziiert wird und sollte als \u201ef\u00f6rdernd f\u00fcr die finanzielle Freiheit\u201c gelten. Die Idee des Konzepts muss sich der Herausforderung stellen, einen dauerhaften Anstieg zu generieren, um eine individuelle Markenpers\u00f6nlichkeit mit einer klaren Identit\u00e4t zu schaffen und um Unabh\u00e4ngigkeit zu erm\u00f6glichen \u2013 Cortal Consors als f\u00fchrende Direktbank um Finanzen und Fonds unabh\u00e4ngig zu verwalten. Das Konzept der Kampagne war demnach: &#8222;Empowerment for financial independence.&#8220; Der Cortal Consors Claim greift die Kampagne und das Markenversprechen auf: \u201cMein Geld. Meine Freiheit.\u201d<br \/>\nInhalt des Spots: Die Frage, die alle Anleger und auch unseren Anleger besch\u00e4ftigt. Wie moralisch vs. gierig bin ich eigentlich. Sollte ich mich nicht lieber der Natursch\u00f6nheiten zuwenden? Klare Antwort: Nein.<\/p>\n<h1>Multimediale Kampagne &#8222;Mein Geld &#8211; meine Freiheit<\/h1>\n<p>Schauplatz ist erneut einzigartig, die Dialoge der Protagonisten bestechen mit Charme und Witz und die Aussage ist klar: Cortal Consors bietet kompetente, unabh\u00e4ngige Beratung \u2013 per smartem Onlinetool oder pers\u00f6nlichem Expertengespr\u00e4ch.<br \/>\nDer TV-Spot ist ab Mai auf reichweitenstarken Sendern wie RTL, RTL2, Pro Sieben, Kabel 1, Sport 1, n-tv, N24 oder Sky zu sehen. Die Online-Spots werden auf der Website sowie in deren Social-Media-Kan\u00e4len und auf YouTube gezeigt. Eine breite Printkampagne in Focus Money, brandeins und dem SZ Magazin unterst\u00fctzt zus\u00e4tzlich die Aussage &#8222;Empowerment for financial independence&#8220;.<\/p>","protected":false},"author":1,"featured_media":54855,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[63,64,68],"class_list":["post-54854","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-strategy","portfolio_category-campaigns"],"_links":{"self":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/comments?post=54854"}],"version-history":[{"count":24,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54854\/revisions"}],"predecessor-version":[{"id":55432,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54854\/revisions\/55432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media\/54855"}],"wp:attachment":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media?parent=54854"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=54854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}