{"id":54693,"date":"2016-10-15T08:44:08","date_gmt":"2016-10-15T06:44:08","guid":{"rendered":"https:\/\/www.kaiwulff.de\/?post_type=portfolio&#038;p=54693"},"modified":"2017-10-31T18:23:28","modified_gmt":"2017-10-31T17:23:28","slug":"janus-repositioning","status":"publish","type":"portfolio","link":"https:\/\/www.kaiwulff.de\/en\/portfolio\/janus-repositioning\/","title":{"rendered":"Janus Repositioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-rgdb-bg row-container\" id=\"row-unique-0\"><div class=\"row no-top-padding double-bottom-padding triple-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 27.5%;\"><\/div><a href=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-54694\" data-options=\"width:897,height:247,thumbnail: 'https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw-300x83.jpg'\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-54694\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw.jpg\" width=\"897\" height=\"247\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw.jpg 897w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw-600x165.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw-300x83.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/evolution10kw-768x211.jpg 768w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-edit fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Markenstrategie<\/h3><\/div><p>Entwicklung der Markenstrategie f\u00fcr die Janus GmbH.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"icon-box icon-box-left\" ><div class=\"icon-box-icon fa-container\" ><span class=\"text-accent-color btn-disable-hover\"><i class=\"fa fa-mobile2 fa-2x fa-fw\"><\/i><\/span><\/div><div class=\"icon-box-content\"><div class=\"icon-box-heading icon-box-fa-2x\"><h3 class=\"h5\">Umsetzung Markenrelaunch<\/h3><\/div><p>Umsetzung der Markenstrategie, neues CD, Web, etc.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-54695\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus-websites.jpg\" width=\"1046\" height=\"433\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus-websites.jpg 1046w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus-websites-600x248.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus-websites-300x124.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus-websites-768x318.jpg 768w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"55\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Aufmerksamkeit<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"80\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Image<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-4 col-md-33 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_progress_label vc_pie_chart wpb_content_element\"  data-pie-value=\"69\" data-pie-label-value=\"\" data-pie-units=\"%\" data-pie-color=\"#d35400\" data-pie-width=\"5\" ><div class=\"wpb_wrapper\"><div class=\"vc_pie_wrapper\"><span class=\"vc_pie_chart_back\" style=\"border-width: 6px\"><\/span><span class=\"vc_pie_chart_value\"><\/span><canvas width=\"101\" height=\"101\"><\/canvas><\/div><p class=\"wpb_heading wpb_pie_chart_heading\">Sales<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-text-center tmb-entry-title-uppercase  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 75%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.2;\"><\/div><\/div><div class=\"t-overlay-wrap\"><div class=\"t-overlay-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t-overlay-text single-block-padding\"><div class=\"t-entry\"><i class=\"fa fa-plus2 t-overlay-icon\"><\/i><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-54900\" src=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus_website_screen.jpg\" width=\"1374\" height=\"1030\" alt=\"\" srcset=\"https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus_website_screen.jpg 1374w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus_website_screen-600x450.jpg 600w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus_website_screen-300x225.jpg 300w, https:\/\/www.kaiwulff.de\/wp-content\/uploads\/janus_website_screen-768x576.jpg 768w\" sizes=\"(max-width: 1374px) 100vw, 1374px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_progress_bar wpb_content_element\" ><div class=\"vc_progress_label\" >Strategie<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">90<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"90\" data-value=\"90\" ><\/span><\/div><div class=\"vc_progress_label\" >Branding<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">80<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"80\" data-value=\"80\" ><\/span><\/div><div class=\"vc_progress_label\" >Digital Stuff<small class=\"vc_label\"> <span class=\"vc_label_units\"><span class=\"vc_progress_value\">95<\/span><span class=\"vc_progress_unit\">%<\/span><\/span><\/small><\/div><div class=\"vc_single_bar\" ><span class=\"vc_bar style-accent-bg\" data-percentage-value=\"95\" data-value=\"95\" ><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><strong>Neu aufgestellt &#8211; Janus<\/strong><\/p>\n<p>Wenn es mal etwas l\u00e4nger dauert. So haben wir einige Monate viel diskutiert, formuliert, konzipiert \u2013 bis wir nun mit dem neuen Auftritt unseres Kunden \u201eJanus\u201c live sind. Und dieser Relaunch hat es in sich \u2013 ein Quantensprung f\u00fcr Janus und dazu mutig, unkonventionell und ehrlich. So haben wir fast g\u00e4nzlich auf alle Arten von werblichen Aussagen verzichtet und uns so \u2013 auch in der Kommunikation \u2013 dem neuen Janus Kern verpflichtet.<\/p>\n<p>Janus hat eine Grunderneuerung vollzogen, angefangen bei strategischen Anpassungen \u00fcber ein komplett neues Corporate Design, bis zur Anpassungen aller Werbemittel inklusive Website und den Aufbau eines sozialen Netzes mit seinen Pr\u00e4senzen. Selten f\u00fcr die Kreativen und strategischen Begleiter, eine Prozess so umfassend zu begleiten. Und h\u00f6chste Anerkennung und Wertsch\u00e4tzung den Verantwortlichen seitens Janus gegen\u00fcber, nach 20 Jahren die Courage zu haben, gro\u00dfe, lieb gewonnene Dinge in Bewegung zu bringen und Raum f\u00fcr Neues zuzulassen. Aber dabei den Kern, die Gene des Erfolges zu erhalten und neu zu fokussieren.<\/p>\n<p>Unser Stolz liegt auch darin begr\u00fcndet, dass wenn wir heute das vor Monaten erarbeitete Strategie-Konzept lesen \u2013 und mit Freude feststellen, dass nahezu Alles im Sinne des Strategie-Gedankens umgesetzt und realisiert wurde \u2013 teilweise sogar noch ein Schritt weiter gegangen wurde.<\/p>\n<h1>Neuausrichtung Markenrelaunch<\/h1>\n<p><strong>Aufgaben:<\/strong><\/p>\n<ul>\n<li>\u00dcberpr\u00fcfung\/Analyse der Marken und Produktstrategie<\/li>\n<li>Entwicklung einer Postionierungstrategie<\/li>\n<li>\u00dcberarbeitung des Corporate Designs<\/li>\n<li>Umsetzung von Gesch\u00e4ftsausstattung, Web und Print<\/li>\n<\/ul>","protected":false},"author":1,"featured_media":54696,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[63,64,135,137],"class_list":["post-54693","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-strategy","portfolio_category-design","portfolio_category-web"],"_links":{"self":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/comments?post=54693"}],"version-history":[{"count":9,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54693\/revisions"}],"predecessor-version":[{"id":55380,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio\/54693\/revisions\/55380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media\/54696"}],"wp:attachment":[{"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/media?parent=54693"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kaiwulff.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=54693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}